Founded in 2007, Natrue is an international non-profit association based in Brussels.

Natrue logo stands for quality natural ingredients using manufacturing processes and environmentally-friendly practices. It has 3 levels certification:

- Natural cosmetics - ingredients must be natural and only 

- Natural Cosmetics with organic portion - at least 70% of natural ingredients come from certified organic production

- Organic Cosmetic - At least 95% of natural ingredients are from organic production